The platform is rolling out a updated setting that permits them to reduce the amount of AI-made content appearing in their streams. This step comes as the platform disclosed that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
This change is in a pilot phase over the coming weeks before a full-scale release. This development comes amid a surge in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
It has been noted that approximately 10% of the fastest-growing channels on a competing service primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a term for substandard, factory-style content that is typically illogical or bizarre.
Our research shows that numerous viewers appreciate content created using AI tools, ranging from digital art to informative clips, and we want to give people the power to see more or less of that, according to their own likes,” stated a platform representative.
Scale of AI Content
The service announced that there are now over a billion videos on its service labeled as made with AI. Overall, over 100 mn media items are submitted to the service each day, making clips made by AI a minor portion of its complete catalog.
User Control Features
Viewers will be in a position to limit or boost the amount of artificial media they see by opening the “manage topic” setting in the platform and selecting “AI-generated content”. Other topics that are already be adjusted under the tool include current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules require content makers to label lifelike artificially created content, and it bans dangerous AI impersonations of public figures or emergencies. Any realistic AI-generated clip that is not labeled can be removed under its user guidelines.
Additionally, the platform will henceforth attach an “AI-made” tag to content produced via its built-in AI features, or detected by an collaborative effort for spotting AI-generated material. This measure is designed to help prevent users from attempting to bypass the tagging system.
Responsible AI Funding
The company is also introducing a $2m educational fund for professionals and organizations to produce educational content about using AI responsibly. This project will assist educational bodies focused on teaching computer science.
Platform Protection
TikTok has defended its moderation strategy, following debate over intentions to cut jobs for numerous review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its trust and safety team in its British office, with trade unions and internet security professionals raising concerns that people are being substituted by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but automated tools can protect employees by eliminating the most harmful content before it gets reviewed by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to the use of its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
